It is no secret that the average person is seemingly attached to their phone and will check it hundreds of times throughout the course of their day. As a result, text message open rates are staggeringly high with the actual percentage being a roughly 98% success rate. This greatly surpasses the open rates for emails. This simply means that text marketing is much more effective. You may find yourself wondering what exactly text message marketing actually is and the answer is quite simple. This specific type of marketing is the act of sending out promotional information such as coupons or announcements to customers via texts. Think of is as a quicker and more cost-effective way to reach your customers.
As mentioned above, marketing via text has some of the highest engagement rates seen around. It is not at all unusual for emails to sit around unread for days or to never be opened, but roughly 90% of text messages are opened and read within minutes of them being received. Not only that, but the vast majority adults around the world have regular access to a cellular device and internet connection is not necessary to receive a text making it the tool with the greatest reach around the globe. This makes it easy to reach out to anyone regarding any promotions you would like to run despite their location in the world.
Another benefit to keep in mind when opting to utilize this marketing approach is the fact that there are an immense amount of trackable platforms available for use. Just like with any other marketing effort, you can manage your text message marketing straight from your desktop. For example, there are some trackers that are entirely web based meaning you will not have to download any sort of additional app or software. This means that you will not have to learn the ins and outs of a potentially complicated software, but rather can just jump right in via your desktop. It is a wise move to track whether your texting service is effective or not.
Getting feedback from your clients can be exceptionally helpful. This has never been easier than with text based marketing. A text allows you to get quick feedback via a reply or link to a landing page. You can deliver quick messages to your intended audience and direct them back to your main site so that they can very quickly interact with the brand.
As you can see, there are many benefits that come with using a texting service for marketing purposes. Marketing is constantly evolving and it is now easier than ever to reach consumers. It is up to you to decide whether this is the appropriate marketing approach for your company.